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Travatar is a cloud-based solution that reduces the scale of online fraud, threats, account hijacking and increases personal data protection.
What is ad fraud and why is it dangerous for your marketing campaign?
As a marketer or a business owner, you most probably wish to spend your advertising budget in the most efficient way. However, statistics that you see in your ad accounts do not always present the reality. If you haven't yet heard about ad fraud, stay with us to learn how to protect your campaigns from malicious attempts.
Ad fraud vs. Traffic Quality Analysis. How Does Ad Fraud Impact Your Data?
Running a digital marketing campaign typically involves collecting data reflecting their efficiency. However, not all numbers you see in ad manager represent real human actions. It is estimated that even 40% of traffic might be a result of fraudulent bot activity. This obviously distorts your data analysis and negatively impacts the optimization of your campaigns.
9 Top Digital Advertising Trends in 2023
At the end of the year, all companies are trying to prepare for the upcoming months. Especially in light of new emerging technologies, everyone is curious about what will come next in the marketing world.
9 Ad Fraud Warning Signs. How to Detect Fraud in Your Marketing Campaigns?
Ad fraud has already become one of the major threats to marketers worldwide. As it’s getting more and more difficult to detect fraudulent activities, it’s also more challenging to react accordingly and efficiently protect your campaigns. How to recognize that your ad is fraud-affected as early as possible? Here are a few tips from industry experts and the signs that you should never ignore.
