Travatar is a cloud-based tool whose aim is to eliminate fake traffic and fraud, preventing ad budget waste. Travatar analyzes the quality of traffic on websites including its sources by using advanced Big Data and Machine Learning technology. As a result, Travatar identifies non-human traffic, protects marketing spends and indicates the most efficient marketing channels to let business grow in the most successful way.
Do I really need ad fraud protection?
Today even 42% of website traffic is non-human traffic. Bots rack up a large portion of the advertising budget. Only in 2022 companies lost $81B because of ad fraud. By protecting your marketing budget, you can generate significantly more revenue.
What are bots?
Bots are software applications that automate certain tasks. They are typically used to perform repetitive or simple tasks, such as data entry, website navigation, or social media activity. Besides good bots that perform useful tasks, there are also bad bots that are a massive challenge for your ad campaigns by causing fake clicks and traffic. These bots also are scraping content (prices, description) from websites and sending malicious links on the server. According to Adobe, traffic generated by bots reached 28%. In the next 3-4 years, the market will double.
What are invalid clicks?
Invalid clicks are clicks on online advertising that are generated by means other than genuine user interest. This can include but is not limited to clicks generated by automated scripts, clicks generated by users who have been paid or otherwise incentivized to click on ads, and clicks generated by users who have no actual interest in the product or service being advertised. Invalid clicks are considered a form of click fraud and are generally not counted towards the total number of clicks an ad receives.
What results can I expect if I start using Travatar?
Bots detection will reduce marketing expenses and enhance website performance. Your marketing approach will be improved and its potential will be fully utilized with the aid of human detection. You can save time and money by identifying the traffic channels with low quality detection.
Do I have to add my credit card at the beginning of registration?
No, it is not necessary to add a credit card at the beginning of registration. Users can sign up and create an account without providing their credit card information. The option to add a credit card can be made available at a later time, such as when the user decides to make a purchase or access certain features that require payment.
How long do I need to commit?
Our monthly plans offer flexibility and can be cancelled at any time. Simply cancel your subscription prior to your next billing date and you will not be charged again - no need to provide any explanations.
How can I add a script to my website?
You can add the script to your website manually or via Google Tag Manager.