# Travatar — Full Product Information

> AI-native Web Intelligence Layer that tracks AI visibility, classifies bot traffic, and proves conversion impact.

## Product overview

Travatar is a web intelligence platform for marketing, growth, and product teams. It answers three questions:
1. How visible is your brand in AI-generated answers?
2. What share of your site traffic comes from AI crawlers, agents, and bots?
3. Which AI-driven traffic actually converts?

## How it works

1. Connect Signals — Add the JS tracker to your site and/or configure the SST endpoint for server-side events.
2. Classify Traffic — Travatar separates every session into humans, LLM crawlers, AI agents, and bad bots.
3. Improve Visibility — Monitor which AI platforms mention your brand and track recommendation-to-conversion funnels.

## Toolkits

### AI Visibility
- Track prompts and responses across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok.
- Weekly AI visibility reports with share of voice and brand positioning trends.
- Mentioned-brands extraction and competitor analysis.

### AI Traffic Tracking (SST)
- Server-side event collection for high-accuracy traffic classification.
- Identify GPTBot, ClaudeBot, PerplexityBot, and other LLM crawlers.
- Classify AI agents performing tasks on behalf of users.
- Filter bad bots (scrapers, spam, credential stuffers).

### Analytics & Traffic Quality (JS)
- On-site analytics: pageviews, sessions, referrals.
- Traffic quality scoring and human vs non-human breakdown.
- Conversion tracking and attribution from AI referrals.
- Real-time session monitoring.

## Deployment methods

- Google Tag Manager (GTM)
- Direct JavaScript script tag
- Server-side endpoint (SST) via curl/HTTP POST
- Webhooks and API for custom pipelines

## Plans

| Plan | AI Visibility Prompts | AI Traffic Events/mo | Analytics Pageviews/mo |
|------|----------------------|---------------------|----------------------|
| Starter | 10 | 100,000 | 1,000 |
| Pro | 25 | 1,000,000 | — |
| Growth | 75 | 10,000,000 | 50,000–450,000 |
| Enterprise | Unlimited | Unlimited | Unlimited |

## Integrations

- Google Tag Manager
- Webhooks (JSON payload)
- REST API
- Data warehouse export (Parquet)

## AI platforms tracked

- ChatGPT (OpenAI)
- Google Gemini
- Perplexity
- Claude (Anthropic)
- Microsoft Copilot
- Grok (xAI)

## Company

Travatar is backed by New Nordic Leads, Startup Wise Guys, Techcelerator, Tenity, and Huge Thing. Project co-financed by the European Union's European Development Fund.

## Contact

- Email: support@travatar.ai
- Website: https://travatar.ai
- LinkedIn: https://www.linkedin.com/company/travatar