Travatar
Empower Your Business
Discover the power of our cutting-edge features and take your business to the next level. Protect your business from fraudulent activities, shield your website from malicious attacks, and gain valuable insights into your data with our comprehensive set of tools.
Segmentation
Check out diffrence on metrics
Bots can have a significant impact on website analytics by skewing the data and generating false information. This can lead to companies making decisions based on inaccurate information, resulting in poor performance and wasted resources. By using Travatar's advanced technology, you can ensure that your data is accurate and reliable, and that your business decisions are based on real human behavior.
MetricAvg.time on site
Case 1: The presence of bots on a website can significantly skew metrics related to user engagement, such as time spent on the site and content satisfaction. This is because bots often spend vastly different amounts of time on a website compared to human users and may account for a significant proportion of overall traffic.
MetricPageviews
Case 2: Bots can also generate a vastly different number of pageviews than human users, which can greatly alter the user path and make it difficult to understand true user behavior.
MetricReturning users
Case 3: Bots can also disrupt the distinction between new and returning users, which can have a significant impact on business operations. This is because bots may be counted as new users even if they have previously visited the website, and may also be counted as returning users when they have not actually returned.
MetricUnique users
Case 4: Bots can also mimic human behavior and fill out forms or make purchases, skewing conversion rate and revenue data.
MetricSessions
Case 5: Bots can also trigger event tracking multiple times, inflating event data and making it difficult to understand true user engagement.
Case 6: Some bots can also scrape website data, distorting website analytics and giving false signals for business decisions.
It's important to use bot filtering techniques to separate bot traffic from human traffic in order to have accurate and meaningful analytics.
What can you do?
You can see data and metrics generated by each group separately
You can compare each group to understed your audience
What can you check?
- Humans vs Bots
- Humans vs L traffic
- All traffic vs Humans
- etc
Humans
Work on data generated by only humans
Implementing human detection mechanisms can greatly enhance the effectiveness of marketing strategies by allowing for more accurate data analysis and targeting.
Value 1Accurate user behaviour analysis
By focusing only on data generated by human traffic, businesses can gain a more accurate understanding of how users interact with their website and products, which can inform website design, content creation, and marketing efforts.
Value 2Improved targeting
By eliminating bot traffic, businesses can ensure that their marketing efforts are directed towards the intended audience, which can lead to more effective campaigns and a higher return on investment.
Value 3Improved conversion rate
By eliminating bot traffic, businesses can ensure that the conversion rate metric is based on human behavior, which allows them to accurately measure the effectiveness of their marketing efforts and optimize for improved performance.
Value 4Reduced bounce rate
By eliminating bot traffic, businesses can ensure that the bounce rate metric is based on human behavior, which can help them identify and address issues related to user engagement and website design.
Value 5Accurate average session duration
By focusing on data generated by human traffic, businesses can gain a more accurate understanding of how long users spend on their website, allowing them to optimize their efforts to increase the average session duration.
Value 6Improved customer lifetime value
By eliminating bot traffic, businesses can ensure that the customer lifetime value metric is based on human behavior, which can help them identify and address issues related to customer retention and loyalty.
Bots
Bots
Implementing human detection mechanisms can greatly enhance the effectiveness of marketing strategies by allowing for more accurate data analysis and targeting.
Value 1Increased revenue
Ad fraud lead to a loss of revenue for businesses, as fraudulent clicks do not result in real conversions or sales. By detecting and preventing ad fraud, businesses can protect their revenue stream
Value 2Re-invest marketign spends
Reclamation process can help businesses recover lost revenue caused by fraudulent traffic, such as bot traffic or click fraud. By identifying and reclaiming fraudulent traffic, businesses can ensure they are only paying for legitimate traffic.
Value 3Improved ROI
Ad fraud can also lead to a poor return on investment for businesses, as they may be paying for fraudulent clicks or impressions that do not result in real conversions or sales.
Value 4Increased security
Bot traffic can be used to launch attacks on a website, such as DDoS attacks or scraping sensitive information. By identifying and blocking bot traffic, website owners can improve the security of their website.
Value 5Increased security
Ad fraud can be used as a vector for cyber-attacks, such as malware, phishing or othe threats.
Value 6Enhanced brand reputation
Ad fraud can damage a brand's reputation by associating it with fraudulent or low-quality content. By detecting and preventing ad fraud, businesses can protect and enhance their brand reputation.
Low quality traffic
Low quality traffic
Implementing human detection mechanisms can greatly enhance the effectiveness of marketing strategies by allowing for more accurate data analysis and targeting.
Value 1Save money on wrong traffic channels
By detecting low-quality or fraudulent traffic, website owners can save money by changing channel of traffic provider or not paying for traffic that does not convert or does not align with their target audience.
Value 2Save time on wrong traffic channels
Can also save time spent creating content, optimizing for SEO, and managing social media accounts when the traffic generated by these efforts is of low quality. This can lead to a misallocation of resources, such as creating content that does not resonate with real users or investing in SEO and social media strategies that do not generate real engagement.
Value 3Save time on wrong traffic channels
By identifying and filtering out low-quality or fraudulent traffic, website owners can save time by not having to analyze and make decisions based on inaccurate data. This can also save time from having to invest on wrong marketing strategies.
Value 4Increased accuracy of website analytics
Low quality traffic can skew website analytics data, leading to inaccurate conclusions about website performance. By identifying and filtering out low quality traffic, website owners can get a more accurate picture of how their website is being used.
Value 5Increased security
By understanding the behavior of real users, website owners can better target their advertising and marketing campaigns to reach their desired audience.
Value 6Reduced costs
Low quality traffic can lead to increased costs for website owners, as it can inflate the number of page views, clicks, or other metrics used to calculate advertising and marketing expenses. By reducing low quality traffic, website owners can lower these costs
