How do I install JS and SST?

Add our lightweight JavaScript tracker to your site via GTM or a direct script tag. For server-side tracking (SST), use our curl-based endpoint to send events from your backend. Both take under 5 minutes to set up with our guided onboarding.

Which AI platforms do you track?

Travatar tracks AI visibility across ChatGPT, Google Gemini, Perplexity, Claude, Copilot, and Grok. We monitor how these platforms mention your brand, cite your content, and recommend your products.

How do you classify AI agents vs crawlers?

We use server-side signal analysis to distinguish between LLM crawlers (like GPTBot, ClaudeBot), AI agents performing tasks on behalf of users, regular human visitors, and bad bots. Our classification uses User-Agent fingerprinting, behavioral analysis, and known bot registries.

Can I export data to my stack?

Yes. Travatar supports data export via webhooks, API, and direct integrations. You can push event data to your data warehouse, BI tools, or custom pipelines. All data is available in standard formats.

How quickly will I see results?

AI visibility data appears within your first weekly report cycle. Traffic classification begins immediately after deploying the JS tracker or SST endpoint. Most teams see actionable insights within the first 7 days.

AI Signal Intelligence Platform

Win AI visibility.Improve traffic quality.Turn signal into action.

Travatar turns fragmented web data into stronger signal for AI visibility, better decisions, and faster execution - all in one connected platform.

Book a Demo Start for free →

No card requiredFast onboarding

Tracked platforms:ChatGPTPerplexityGeminiClaudeAI Overview· and 4 other LLMs

+186%AI Visibility

+520%High-Value Traffic

+240%Growth Potential

3.8xROI Potential

+330%Buyer Intent

+18Actions Ready

The problem

Traffic has changed.Most teams still see only part of it.

AI platforms, bots, and humans all affect your results.Fragmented tools and incomplete data create critical blind spots.

Fragmented Stack

Visibility, traffic quality, ads, analytics, and content signals live in separate tools.

Incomplete Data

AI agents, crawlers, bots, and low-quality traffic create gaps traditional analytics cannot explain.

High Cost of Insight

Reliable answers require too many tools, manual checks, and costly integrations.

Slow Execution

Weak signals and disconnected workflows slow teams down and delay action.

The difference

From fragmented data to complete signal.

Traditional analytics shows only part of the picture.Travatar connects every layer so you see the full story and act with confidence.

Before

Fragmented. Partial. Reactive.

Data is scattered across tools. AI traffic, bots, and signal quality stay invisible.

Analytics

Human traffic only

Bot Detection

Separate tool

AI Visibility

No visibility

Reporting

Manual & delayed

Incomplete signal

Visibility Gaps

High

Action Speed

Slow

Confidence

Low

After

Connected. Complete. Actionable.

One platform unifies all signals - AI, bots, humans, and content - into a single source of truth.

Humans

AI Agents

Crawlers

Bots

Content

AI Platforms

Visibility

Complete

Action Speed

Faster

Confidence

High

How It Works

From fragmented signalto faster execution.

Travatar connects, unifies, and strengthens every layer of signalso your team can move from insight to impact.

Connect data

Collect traffic, behavior, and AI visibility data from all your sources.

Unify data

Bring it all together into one consistent, reliable signal layer.

Separate signal

Identify humans, bots, crawlers, and AI-native distortion across layers.

Strengthen signal

Improve signal quality and reveal what truly impacts visibility and performance.

Activate execution

Turn signal intelligence into clear priorities and faster execution.

Traffic Types

Know who visits your site.See what each visitor means.

Travatar separates human, AI-native, and harmful trafficso teams can understand visibility, quality, and growth opportunities.

LLM Crawlers

GPTBot, ClaudeBot, PerplexityBot, and similar crawlers indexing your content for AI models.

AI Agents

Autonomous agents researching, comparing, and taking actions on behalf of users.

Humans

Real visitors exploring your site, clicking key actions, and converting.

Bad Bots

Scrapers, spam bots, and abusive automation that waste resources and distort signal quality.

Product Pillars

Built on five pillars.Powered by signal intelligence.

Travatar brings traffic, AI visibility, and execution signals into one systemso your team can see more, decide faster, and act with confidence.

Unified Data Layer

Connect every signal in one place.

Connect JS, SST, AI visibility, ads, search, and CRM data
Break down disconnected tools and silos
Create one consistent source of truth

Signal Intelligence

Classify the signal behind the traffic.

Classify humans, bots, crawlers, and AI agents
Detect low-quality traffic and signal distortion
Strengthen signal quality across layers

Visibility & Insights

Reveal what traditional tools miss.

Track AI visibility, traffic quality, and behavior
See real-time dashboards and deeper context
Understand what truly impacts performance

Actionable Intelligence

Turn insights into prioritized action.

Score impact and rank what matters most
Generate clear recommendations
Focus your team on the next best actions

Execution Enablement

Push signal into workflows and results.

Guide next steps across teams
Trigger workflows and integrations
Measure outcomes, improve, and repeat

Products

Activate the toolkits you need

Start with one, expand as you scale.

AI Visibility

Measures and analyzes your presence in generative AI answers.

Brand and product mentions
Pages cited in AI answers
Context in which you're presented
Gaps compared to competitors

This is your position in AI answers that influence purchasing decisions.

Explore AI Visibility

AI Traffic Tracking (SST)

See how LLMs and AI systems interact with your website.

Which pages AI crawlers read
How they parse content
What signals they collect
How often they return

The foundation of AI visibility.

Explore AI Traffic

Traffic Quality Analytics

Separate real users, bots, and low-quality traffic from trustworthy performance data.

Traffic from AI platforms
Behavior and conversions
Human vs bot distinction
Real-time session monitoring

Your metrics stop being corrupted.

Explore Traffic Quality

All products work together on one unified data layer.

Privacy-firstEnterprise-readyNo sampling

Why Travatar

More than data. More than analytics.A new layer of signal intelligence.

See how Travatar compares to fragmented tools and point solutions.

Capabilities	AI Visibility Tools	Ad Fraud Detector	Automation Tools
AI visibility monitoring
AI citation & mention tracking
Cross-model AI visibility view
Human vs bot vs crawler separation
AI-native traffic detection
Ad fraud / invalid traffic detection
Signal quality scoring		Partial
Cross-layer data unification	Partial
Unified visibility + traffic view
Prioritized recommendations	Partial		Partial
Executive-ready reporting	Partial		Partial
Faster path to execution

Onboarding

Set up Travatar in four clear steps.

Start with your domain and prompts, connect tracking and data sources,then activate Copilot, agents, and MCP-based workflows.

Add domain & prompts

We automatically scrape your site, extract key information about your business, and suggest the most relevant AI prompts to monitor.

Domain • Pages • Prompts

Install JS & SST

Simple JS integration via GTM or plugin. SST setup using our ready-to-use integration solutions. Takes just a few minutes.

Client-side & Server-side

Connect data sources

Add Google Ads, Meta Ads, Search Console, ChatGPT Ads, and other key inputs.

Google Ads

Meta Ads

Search Console

ChatGPT Ads

+ More

Activate workflows

Use Copilot, agents, and MCP-based workflows to turn signal into action.

CopilotContent AgentBot & Fraud AgentMarket AgentPaid Ads AgentMCP Workflows

FAQ

Questions? We've got answers.

Everything you need to know about Travatar, from setup to integrations and security.

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