AI Visibility

See where your brand appears in AI answers.

Review brand mentions, cited sources and competitors within your monitored questions. Use the evidence to choose what to investigate next.

AI answer

Example

Brand A offers server-side tracking.

Cited source: brand-a.example/product

Cited URL

brand-a.example/product
Brand mention

The brand is named.

Website citation

The monitored website is cited.

MENTIONS AND CITATIONS

One answer. Two different observations.

An AI answer can name your brand without citing your website. Check the brand name and the cited URLs separately.

Example A

Mention only

Brand A offers server-side tracking.

Brand mention: present
Website citation: absent

Example B

Mention + citation

Brand A offers server-side tracking.

Cited source: brand-a.example/product

Brand mention: present
Website citation: present

Check mentions and citations separately.

Illustrative examples. Not recorded monitoring results.

HOW TO REVIEW A RESULT

From an answer to a finding worth reviewing.

Read the answer, inspect its sources and compare observations from the same scope before drawing a conclusion.

  1. 01 · Observe

    Read the answer

    Check whether your brand is named and how it is described.

  2. 02 · Inspect

    Inspect the cited URLs

    Identify links to your website and links to third-party sources.

  3. 03 · Compare

    Compare like with like

    Use observations from comparable questions, models, markets and languages.

  4. 04 · Decide

    Record what needs review

    State the finding and its limits before proposing a website change.

Illustrative review workflow.

CHECK THE SOURCE

A mention does not tell you whose website was cited.

Your brand may appear in an answer that links to a retailer or another third-party website. Inspect the cited URL before treating it as a citation of your own site.

Illustrative observation

Monitored website
brand-a.example
Question
Which running shoes are suitable for beginners?

Answer excerpt

Brand A offers running shoes for beginners.

Cited URL
retailer.example/running-shoes
Brand mention: present
Website citation: absent

Source relationship: third-party website

What to inspect
Does the cited URL belong to the monitored website or to another publisher?
Illustrative example. The brand and URLs are fictional.

Results describe the selected questions and monitoring runs. They do not represent every AI answer or all market demand.

PATTERNS ACROSS ANSWERS

Look for patterns, not isolated mentions.

Compare recurring brand appearances and cited sources within the same monitoring scope. Use related questions to decide which topics need a closer look.

BrandQ1Q2Q3Q4
Brand ANamedNot named in this exampleNamedNot named in this example
Brand BNot named in this exampleNamedNamedNot named in this example
Brand CNamedNot named in this exampleNot named in this exampleNamed

NamedNot named in this example

Competitor appearances

Compare where your brand and competitors appear across the same set of questions.

Q1
Q2
Q3
Repeated source

Recurring sources

See which cited sources recur across your monitored answers.

Related questions

Coverage to inspect

Topics to inspect

Review related questions to see whether your existing pages cover the topic.

Illustrative patterns. Not recorded monitoring results.

CHOOSE A RESPONSE

Decide whether a website change is justified.

A missing mention alone is not a reason to create a page. Consider the cited sources, your existing content and the relevance of the question to your business.

Finding to review

Review an existing page

Check a relevant page when its explanation may be incomplete or out of date.

Investigate missing coverage

Check whether the topic is already covered before proposing new content.

Leave unchanged

Keep the page as it is when the finding does not justify work.

Illustrative decision options.

HANDOFF TO YOUR TEAM

Give your team the finding and the evidence behind it.

Keep the answer, cited URLs and monitoring scope together so the person reviewing the issue can understand what was observed and what remains uncertain.

Finding to review

Observed
The brand is named, but the cited URL belongs to a retailer.
Evidence
Answer excerpt and cited URL
Scope
Question, model, market, language and run date
Uncertainty
The observation does not explain why this source was cited.

Review context

Check the relevant page and the business importance of the question.

Ownership

Agree who will review the finding and what decision is needed.

Illustrative handoff structure. Not a product screenshot.

Next step

Start with a view of your brand in AI answers.

Review mentions and cited sources within your monitored questions.